In recent years, influencer marketing has become a very popular sales tool among companies. This tool allows you to introduce a strategy that can increase sales and brand visibility, not only during the campaign period but on an ongoing basis.
If you have a company - whether SME or large - and you are thinking of launching a product or service by relying on influencers, you are in the right place. Plus, there are five great reasons to invest in an influencer marketing strategy.
Here's what they are.
1. CUSTOMERS TRUST INFLUENCERS
People trust the judgment of others. Even if the opposite may appear at the beginning, if the judgment is repeated it often turns out to be true. It is easy to understand how the products and services chosen by "influential" friends and relatives are immediately more interesting for consumers. In fact, it has been confirmed that consumers rely on the advice of influencers for their purchasing decisions.
2. GREATER PUBLIC INVOLVEMENT
Influencers are liked because they are engaging. The reason is simple: influencers are considered authentic and trustworthy by their community.
Influencers are real "guides" for their niches and, for this reason, they are able to involve people at a next level, telling stories and experiences related to a product or service.
3. RESULTS ARE MEASURABLE
The results of the campaign are traceable, the company can monitor the progress of the campaign in real time.
You will be able to monitor all the metrics you need to analyze effectiveness. Among the most useful metrics to consider:
Reach: Gives an idea of the reach of a campaign. This data shows how many people were reached by the message shared by the influencers
Engagement: Takes into consideration all the actions that the community has made towards a piece of content.
Conversions: Depending on the objective of the influencer marketing campaign, conversions can be tracked, i.e. the actual actions that the public takes. For example, a purchase, but also the subscription to a newsletter or the download of an application
For a brand awareness campaign, we usually try to reach as many social profiles as possible, and therefore the metric to consider is that of reach.
Conversely, for a conversion campaign, there will be more focus on content that allows you to land on an external landing page easily, such as the number of swipe-ups in an Instagram story.
4. QUALITY CONTENT
With PopulaRise, your company will produce the advertising content to be promoted on the profiles of the influencers, the latter will simply share them without modifying the content. In this way the campaign will be safe and monitored, you won't have to worry about anything.
5. SIMPLE AND EFFECTIVE PROCESS
Influencer marketing campaigns can be streamlined with the help of external partners.We at PopulaRise take care of managing your campaign in every aspect: with our support, you will no longer have any worries related to the entire management of the campaign.All this happens with an innovative approach based on data analysis, thanks to our AI-based software.Influencer marketing can be a fundamental surplus for new digital marketing strategies.
If you are interested in introducing influencer marketing to your business,
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